Orginally Published October 4, 2006 in Cardinal Courier Voulme 6 - issue 2
What is that?
It’s been referred to as a golden slug, and it looks like something that belongs on the head of Donald Trump or Barney Rubble. It’s about as intimidating as a grandmother’s slap shot and by the way, it’s the centerpiece of the Buffalo Sabres’ new look.
Maybe they thought it would be too easy to go back to the original jerseys featuring the blue and gold logo. After all, that’s what most fans wanted. But why waste an opportunity to swipe some more cash from the fans. By inserting the original 1970s logo on the seldom-used “third jersey” they can make more money than if they simply reverted back to the traditional jerseys.
I’m fine with a new logo, I really am, but is this the best design that a group of paid professionals could come up with?
I understand that this is the NHL and not Project Runway, but these jerseys represent more than just the Buffalo Sabres. They represent an entire blue-collar fan base, an entire city desperate for a champion, and these jerseys do not live up to that. These things should have been the first draft, not the final product.
There are 3 essential things that make up a good jersey. There must be at least a somewhat intimidating logo, or something that’s so cool that it doesn’t need intimidation (like the Bills standing buffalo logo). You want to avoid any cuteness in the logo too. If you hear someone say “aaah, what an adorable dolphin on that helmet,” then you know that team cannot be taken seriously.
A jersey also needs a good color scheme. Red, white, and blue is always classic, the blue and gold of Sabres past logo is also a good look.
These new jerseys don’t have a bad color scheme. You’ll especially like the colors if you’re a Pittsburgh Penguins fan, that’s because these jerseys look exactly like the Penguins’!
The third thing that a good jersey needs is that it has to represent your team well. For instance, if you’re the Tigers then there will be a tiger in your logo. And if a team is called the Sabres, it would be nice to have some sort of sword in the logo, or just rename all Buffalo teams to the Buffalo Buffaloes.
It’s not just the Sabres that have messed up a new logo though. Teams in every sport are ditching classic jerseys for over-complicated messes that belong in the XFL. It’s as if the marketing department of all sporting leagues are in on a giant practical joke to see how ridiculous they can make our favorite teams look.
Next thing you know, the Packers new logo will feature an over-sized wheel of cheese with shifty eyes and scowling grimace. Or maybe the Montreal Canadiens will unveil their new ice-skating Mountie logo.
As for the Sabres, they’ll open up the season tonight in Carolina. It’s just too bad that their jerseys will have people asking, “What is that?”
What is that?
It’s been referred to as a golden slug, and it looks like something that belongs on the head of Donald Trump or Barney Rubble. It’s about as intimidating as a grandmother’s slap shot and by the way, it’s the centerpiece of the Buffalo Sabres’ new look.
Maybe they thought it would be too easy to go back to the original jerseys featuring the blue and gold logo. After all, that’s what most fans wanted. But why waste an opportunity to swipe some more cash from the fans. By inserting the original 1970s logo on the seldom-used “third jersey” they can make more money than if they simply reverted back to the traditional jerseys.
I’m fine with a new logo, I really am, but is this the best design that a group of paid professionals could come up with?
I understand that this is the NHL and not Project Runway, but these jerseys represent more than just the Buffalo Sabres. They represent an entire blue-collar fan base, an entire city desperate for a champion, and these jerseys do not live up to that. These things should have been the first draft, not the final product.
There are 3 essential things that make up a good jersey. There must be at least a somewhat intimidating logo, or something that’s so cool that it doesn’t need intimidation (like the Bills standing buffalo logo). You want to avoid any cuteness in the logo too. If you hear someone say “aaah, what an adorable dolphin on that helmet,” then you know that team cannot be taken seriously.
A jersey also needs a good color scheme. Red, white, and blue is always classic, the blue and gold of Sabres past logo is also a good look.
These new jerseys don’t have a bad color scheme. You’ll especially like the colors if you’re a Pittsburgh Penguins fan, that’s because these jerseys look exactly like the Penguins’!
The third thing that a good jersey needs is that it has to represent your team well. For instance, if you’re the Tigers then there will be a tiger in your logo. And if a team is called the Sabres, it would be nice to have some sort of sword in the logo, or just rename all Buffalo teams to the Buffalo Buffaloes.
It’s not just the Sabres that have messed up a new logo though. Teams in every sport are ditching classic jerseys for over-complicated messes that belong in the XFL. It’s as if the marketing department of all sporting leagues are in on a giant practical joke to see how ridiculous they can make our favorite teams look.
Next thing you know, the Packers new logo will feature an over-sized wheel of cheese with shifty eyes and scowling grimace. Or maybe the Montreal Canadiens will unveil their new ice-skating Mountie logo.
As for the Sabres, they’ll open up the season tonight in Carolina. It’s just too bad that their jerseys will have people asking, “What is that?”
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